Video: TESTED WHERE IT MATTERS | Testing Billabong’s NEW wetsuits. What innovations are surf brands introducing this year? The most meaningful shifts are in lower-impact surfboard and wetsuit materials, gear designed to last and be repaired, smarter forecasting tools, and…

Video: NATE AND KOA EXPLAIN SURF SPONSORS. Which surf brands sponsor professional surfers? Major surf labels such as Quiksilver, Billabong, Rip Curl, O’Neill, Hurley, Vans, Roxy, and Volcom sponsor athletes, alongside board shapers, equipment makers, and non-surf companies like Red…

How do I choose the right surf brand for my needs? Start with the gear that suits your skill level, local waves, and goals, then compare brands for design, construction, fit, repair support, and value. A famous logo can’t make…

Video: Behind The Seams; Quiksilver Original Scallop Boardshorts. The Quiksilver surf brand is a genuine surfwear pioneer, founded by surfers in Australia in 1969 and best known for helping shape modern boardshorts. It’s still worth considering today, but the best…

Yes, Quiksilver is still in business as a global surf and outdoor brand in 2026. Its ownership and retail setup have changed, though: Authentic Brands Group owns the brand, while licensed operators manage products and sales in different markets. That…

Surf brand retail experience innovation works best when it makes shopping more helpful, connected, and rooted in local surf culture. The strongest surf stores blend knowledgeable service with useful digital tools, thoughtful design, and real community involvement—not technology for its…

Video: How Surf’n’Fries Went Global – Podcast with Andrija Colak & Dr. John F. Hayes. The biggest global expansion challenges for surf brands are proving local demand, adapting products and marketing, and managing the real cost of serving each market.…

Video: Surf Shops Don’t Want You To Know These 5 Brands Exist. Yes, Quiksilver surf products are still available, but you won’t find them in every surf shop. Stock depends on your location, the retailer, the season, and whether you’re…

Video: What is a Brand Identity? (every business needs to know this). Strong surf brand identity and values come from matching a clear promise with actions surfers can see and trust. A memorable logo helps, but the real test is…